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From Passion to Profession: Lessons in Creativity and Sustainability from 27Dyes Founder Jessica Hall

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Who is 27Dyes? This week in MGNT 440 & ENTR 350, students had the opportunity to hear from Jessica Hall, a local Roanoke entrepreneur and founder of 27 Dyes, a small business known for its creative and one-of-a-kind tie-dye apparel and workshops. What started as a hobby for Jessica has grown into a thriving business, one that balances artistry, entrepreneurship, and personal well-being. Jessica’s story offered an authentic look at the reality of running a creative small business: the triumphs, the burnout, and the constant evolution needed to stay sustainable. As she explained, being a “one-woman show” comes with both freedom and pressure. Every task from design and production to marketing, accounting, and customer service, falls on her shoulders. Over time, Jessica realized that sustaining creativity while running a business required structure, self-awareness, and eventually, trust in others. Evolving the Business Model Initially, Jessica focused on selling unique, one-of-...
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Innovation and Collaboration: A Conversation with Radford University's Provost, Dr. Bethany Usher

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Innovation and Collaboration:    A Conversation with Radford University's Provost, Dr. Bethany Usher   By: Juliana Hill       Introduction:     In a compelling conversation, Juliana Hill, a distinguished student at Radford University, engaged with the university's Provost, Dr. Bethany Usher. This in-depth interview offered insights into Radford University's innovative strategies and initiatives in the realm of higher education.     Understanding Student Communities:     Dr. Bethany Usher, with her unique background in biological anthropology, applies an intriguing approach to understanding student communities. She draws analogies between her research on pre-industrial societies and student dynamics. Dr. Usher introduced the concept of multi-state models, tools initially used in anthropological studies, now ingeniously adapted to track and support college students’ progression. These models aid in mapping the crucial transition...
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B.M.D. Apparel

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