Building Your Brand: My Journey as a JA Leader
Building Your Brand: My Journey as a JA Leader By: Hansy Velazquez Edited by: Juliana Hill Introduction In the ever-evolving landscape of the business world, building a brand that stands out and resonates with customers is a critical endeavor. I recently had the privilege of serving as a Junior Achievement (JA) leader, specifically focusing on the section about building your brand. In this blog post, I want to share my personal experience with rebuilding my family's business and the invaluable insights I gained from being a JA leader. Rebranding a Family Business Last summer, I was tasked with revitalizing the company's brand to make it more appealing to the younger generation. Despite being an educational company founded in 2011, we had neglected to establish a social media presence, believing it unnecessary. However, as the company grew and became reliant on a diverse customer base, we recognized the importance of staying ahead of the competition an...