Style and Substance: Navigating the Fashion Startup Landscape

 🌟 Introducing "Life" 🌟

Step into a world where fashion meets passion, style intertwines with substance, and every thread tells a story of resilience and innovation. We are thrilled to unveil the newest sensation in the realm of apparel—"Life" – a brand born from the creative minds and boundless ambition of Radford University students Demarius Thornton and Kyuntya Ingram.

Demarius Thornton is a Management and Marketing Major with a concentration in Entrepreneurship, and Kyuntya Ingram is an allied health science major. They discussed starting a business while talking about “leaving their mark on this world and expressing themselves creatively.” They are both highly into fashion and wanted to create a clothing brand that represented their unique artistic vision. 

What advice would they give to young aspiring entrepreneurs? Demarius states, “Be patient and do not force the process. Avoid letting trends become your brand's identity.” 

“LIFE’s Mission Statement”

Our mission is to be able to constantly grow and overcome past and current experiences, in order to help achieve the best version of yourself. 

“LIFE’s Vision Statement”

Our vision is to build a platform of inspiration for the voiceless and leave behind a legacy of unity for the entire world. 

Principals: Heritage, growth, unity. 

The Genesis of "Life"

Behind every great brand lies a compelling story, and "Life" is no exception. Demarius Thornton and Kyuntya Ingram, driven by their shared passion for creativity and a desire to redefine the fashion industry, embarked on a journey to bring their vision to life. Fueled by a dream to create more than just clothing, they set out to establish a brand that resonates with the essence of existence itself.

Crafting Meaningful Designs

At the heart of "Life" lies a commitment to craftsmanship and authenticity. Each garment is more than just fabric and stitching; it's a canvas for self-expression, a testament to individuality, and a reflection of the wearer's unique journey. Whether it's the subtle elegance of our minimalist pieces or the bold statements of our avant-garde collections, every design is infused with purpose and passion.

A Celebration of Diversity

One of the core principles of "Life" is inclusivity. We believe that fashion should be a celebration of diversity, embracing people of all shapes, sizes, and backgrounds. Our collections are designed to cater to the multifaceted tapestry of humanity, offering styles that resonate with every individual, regardless of their personal aesthetic or cultural identity.

Fashion with a Conscience

In an era marked by environmental consciousness and social responsibility, "Life" stands as a beacon of ethical fashion. We're committed to sustainability at every stage of the production process, from sourcing eco-friendly materials to implementing fair labor practices. With "Life," you can look good and feel good, knowing that your fashion choices are making a positive impact on the world around you.

Join the Movement

"Life" isn't just a clothing brand; it's a movement. It's a call to embrace the beauty of diversity, to celebrate the journey of self-discovery, and to make a statement without saying a word. Whether you're a trendsetter, a free spirit, or a classic minimalist, there's a place for you in the "Life" community.

So, what are you waiting for? Join us as we embark on this exhilarating journey called "Life." Explore our collections, find your unique style, and let your fashion choices reflect the essence of who you are. Welcome to a new era of style; welcome to "Life."

We want to wish Demarius and Kyuntya the best in their entrepreneurial endeavors! The Venture Lab team knows that they will go far with their brand! We are so glad they were able to utilize the Venture Lab’s utilities for this project, like the t-shirt press and Cricut!  

Reach out or visit us in the Venture Lab if you have entrepreneurial goals or dreams that we could fulfill for you! We are your friends, and we are here to help!